Grow your business with a scalable digital sales channel
We work with you to design, build, and continuously improve a digital sales channel integrated with your ERP, logistics, and core operations.
- Sell products and services online 24/7
- Run omnichannel sales with shared data
- Serve more customers with better user experience
Trusted by leading retailers | 30+ years of industry expertise




Support revenue growth across B2B and B2C channels with a scalable sales capability for increasing volumes and market complexity.
Automate ordering, pricing, and data flows to minimise manual handling and reduce errors across sales and operations.
Maintain a single, governed source for product, pricing, and availability data across all markets and digital channels.
Connect your digital storefront with ERP, warehouse systems, logistics and payment processors.
Success stories from our customers

Urjalan Makeistukku handles 2x turnover with a scalable eCommerce and ERP setup
URJALAN MAKEISTUKKU
A managed digital commerce partnership — built around your business ecosystem
Make digital sales a scalable part of your business
Start selling products and services online or replace manual sales processes with a digital channel. Support growing sales volumes, complex pricing, and different customer types without adding manual work.
Reduce manual order handling
Replace manual order handling with automated ordering, pricing, and data flows. Sell more without hiring additional sales or operations staff, while reducing errors and routine work.
Manage product information centrally
Maintain one governed source for product, pricing, and availability data. Use the same information across all markets and sales channels to ensure consistency and control.
Operate multi-market commerce from one platform
Single-tenant architecture means you can run multiple countries, brands, and customer segments from a single setup. Share master data while applying market-specific languages, currencies, and rules without duplicating systems.
Integrate digital commerce with core business systems
Connect online sales directly with ERP and PIM systems. Keep orders, prices, and availability aligned with real business data across sales, operations, and finance.
Built on a modern, headless commerce architecture
Develop customer interfaces independently from core commerce logic. Support multiple channels and continuous change without rebuilding the underlying platform.The solution is typically based on Adobe Commerce (Magento) to meet enterprise-grade requirements.
Compliance
Accessible digital commerce that meets EU requirements
EU Accessibility Act compliant with WCAG 2.1 standards. Expand your addressable market to customers with accessibility needs while fulfilling legal obligations — built in from the start
Are your online sales growing faster than operations can handle?
When order volumes increase, manual order handling and disconnected systems slow operations down. Inventory, pricing, and order information no longer stay aligned, and teams spend more time fixing issues than fulfilling orders.
Digital Commerce connects online sales directly with ERP and inventory. Orders flow automatically, information stays consistent, and operations scale in line with sales volumes.
The impact:
- Higher sales volumes without increasing headcount
- Faster and more reliable order processing
- Fewer delivery errors and customer inquiries
- Operations that scale with growth
Built for companies that need business-critical digital sales channels
Your current platform is holding you back with performance issues, poor integrations, or limited scalability. We replace it with a modern, scalable digital sales channel built to support growth.
You’re ready to sell online and need a platform that handles complexity from day one. We build a digital sales channel that integrates with your operations, automates orders, and scales as you grow.
Run B2B, B2C, or hybrid sales from one setup. Manage customer-specific pricing, contracts, assortments, and repeat orders alongside high-volume consumer sales in a single system.
Operate across countries, brands, or customer segments without duplicating stores or data. Manage languages, currencies, and local rules centrally while keeping operations consistent.
We work with the best partners in the industry






Key capabilities
Modern API-driven platform powered by Adobe Commerce (Magento 2). Change your storefront design, add features, or customize functionality without heavy platform redesigns. Front-end and back-end systems separated for maximum flexibility as your business evolves.
Customer-specific pricing, approval workflows, tiered catalogs, and purchase order integration for B2B. Fast checkout, promotions, and personalization for B2C. Handle the full complexity of wholesale relationships alongside consumer sales in one platform.
Integrations
Bi-directional synchronization with your ERP. Orders flow in automatically, triggering your existing workflows. Inventory levels, pricing, customer data, and order status stay synchronized in real-time. Your digital channel becomes an integrated part of your operations, not a separate system requiring manual data transfer.
Orders trigger picking, packing, and shipping workflows automatically. Real-time inventory updates prevent overselling and keep your digital channel showing accurate availability. Fulfillment status flows back to customers without manual intervention. Your warehouse operations scale with sales growth instead of drowning under it.
Your 3-step journey to digital sales that scale with operations
Strategy and roadmap
We get your team and stakeholders excited about the transformation through collaborative workshops.
We design UI/UX, map customer journeys and establish clear timelines and success metrics.
We challenge assumptions to ensure your solution solves real business problems, not just technical requirements.
Implementation and launch
We build your digital commerce setup according to plan, working closely with your team every step of the way.
Transparent communication keeps everyone aligned.
Before launch, we test thoroughly to make sure everything works smoothly. After go-live, we're right there with you — providing intensive support to ensure successful adoption.
Ongoing optimisation and support
We assign a dedicated customer manager who works with your team on continuous development.
We create annual, monthly, and weekly optimization plans for your digital channel.
Performance monitoring, new features, and ongoing improvements keep your digital sales channel competitive.
Explore the full Services Cloud
For data-driven service businesses looking to reduce manual work and grow profitably through digital excellence.
All solutions run on the Pinja Fusion platform.
Your data flows seamlessly, your AI agents work across operations, and you have one partner accountable for everything.
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Unified operational data
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Modular solutions with shared components
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Embedded AI for planning, forecasting, and diagnostics
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Secure, scalable cloud foundation
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Book time with Tero Kangas for a brief, focused discussion on improving your digital sales operations.
Whether you want to launch sales online quickly or fix scaling issues where your current platform limits growth, we can show you how practical expertise and digital commerce solutions support sustainable, profitable growth.
Tero Kangas
tero.kangas@pinja.com
Schedule a chat with Tero
