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DIGITAL COMMERCE

Grow your business with a scalable digital sales channel

We work with you to design, build, and continuously improve a digital sales channel integrated with your ERP, logistics, and core operations.
  • Sell products and services online 24/7
  • Run omnichannel sales with shared data
  • Serve more customers with better user experience
 
Trusted by leading retailers | 30+ years of industry expertise
Drive growth through digital sales

Support revenue growth across B2B and B2C channels with a scalable sales capability for increasing volumes and market complexity.

Reduce manual work

Automate ordering, pricing, and data flows to minimise manual handling and reduce errors across sales and operations.

Centralised data management

Maintain a single, governed source for product, pricing, and availability data across all markets and digital channels.

Seamless backend integration

Connect your digital storefront with ERP, warehouse systems, logistics and payment processors. 

Success stories from our customers

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Urjalan Makeistukku handles 2x turnover with a scalable eCommerce and ERP setup

URJALAN MAKEISTUKKU

A managed digital commerce partnership — built around your business ecosystem

Make digital sales a scalable part of your business

Start selling products and services online or replace manual sales processes with a digital channel. Support growing sales volumes, complex pricing, and different customer types without adding manual work.
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Reduce manual order handling

Replace manual order handling with automated ordering, pricing, and data flows. Sell more without hiring additional sales or operations staff, while reducing errors and routine work.
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Manage product information centrally

Maintain one governed source for product, pricing, and availability data. Use the same information across all markets and sales channels to ensure consistency and control.
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Operate multi-market commerce from one platform

Single-tenant architecture means you can run multiple countries, brands, and customer segments from a single setup. Share master data while applying market-specific languages, currencies, and rules without duplicating systems.

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Integrate digital commerce with core business systems

Connect online sales directly with ERP and PIM systems. Keep orders, prices, and availability aligned with real business data across sales, operations, and finance.
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Built on a modern, headless commerce architecture

Develop customer interfaces independently from core commerce logic. Support multiple channels and continuous change without rebuilding the underlying platform.
The solution is typically based on Adobe Commerce (Magento) to meet enterprise-grade requirements.
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Compliance

Accessible digital commerce that meets EU requirements

EU Accessibility Act compliant with WCAG 2.1 standards. Expand your addressable market to customers with accessibility needs while fulfilling legal obligations — built in from the start

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Are your online sales growing faster than operations can handle?

When order volumes increase, manual order handling and disconnected systems slow operations down. Inventory, pricing, and order information no longer stay aligned, and teams spend more time fixing issues than fulfilling orders.

Digital Commerce connects online sales directly with ERP and inventory. Orders flow automatically, information stays consistent, and operations scale in line with sales volumes.

The impact:

  • Higher sales volumes without increasing headcount
  • Faster and more reliable order processing
  • Fewer delivery errors and customer inquiries
  • Operations that scale with growth

Built for companies that need business-critical digital sales channels

Businesses replacing platforms that limit growth

Your current platform is holding you back with performance issues, poor integrations, or limited scalability. We replace it with a modern, scalable digital sales channel built to support growth.

Businesses launching their first digital sales channel

You’re ready to sell online and need a platform that handles complexity from day one. We build a digital sales channel that integrates with your operations, automates orders, and scales as you grow.

B2B, B2C, and hybrid B2B/B2C sellers

Run B2B, B2C, or hybrid sales from one setup. Manage customer-specific pricing, contracts, assortments, and repeat orders alongside high-volume consumer sales in a single system.

Multi-market commerce organisations

Operate across countries, brands, or customer segments without duplicating stores or data. Manage languages, currencies, and local rules centrally while keeping operations consistent.

We work with the best partners in the industry

Key capabilities

Headless and composable architecture

Modern API-driven platform powered by Adobe Commerce (Magento 2). Change your storefront design, add features, or customize functionality without heavy platform redesigns. Front-end and back-end systems separated for maximum flexibility as your business evolves.

B2B and B2C ready with latest functionalities

Customer-specific pricing, approval workflows, tiered catalogs, and purchase order integration for B2B. Fast checkout, promotions, and personalization for B2C. Handle the full complexity of wholesale relationships alongside consumer sales in one platform.

Flexible transaction types Not limited to product sales. Handle service bookings, appointments, reservations, subscriptions, and any digital transaction your business requires. One platform adapts to multiple business models — whether you're selling physical products, booking hotels, scheduling consultations, or managing memberships.
Single-tenant multi-market scalability Expand internationally from one platform without separate subscriptions per market. Launch in new countries while maintaining centralized master data and unified operations. Support multiple languages, currencies, and regional requirements without rebuilding.
Omnichannel capabilities Seamless connection between digital and physical sales channels. Customers can browse online and pick up in-store, check inventory across locations, or return online purchases at physical locations. Unified customer experience regardless of how they choose to shop.
EU Accessibility Act compliance WCAG 2.1 compliant interfaces built into the core platform. Meet legal requirements while expanding your addressable market to customers with visual impairments and other accessibility needs.
High-performance architecture Fast page load times that improve customer experience, increase conversion rates, and boost search engine visibility. Built for speed and reliability even as order volumes grow. Customers get seamless shopping experiences that drive sales.
Generative AI capabilities Leverage AI for product descriptions, content optimization, and customer experience enhancements. Speed up content creation and personalization while maintaining quality and consistency across your entire catalog.

Integrations

ERP systems

Bi-directional synchronization with your ERP. Orders flow in automatically, triggering your existing workflows. Inventory levels, pricing, customer data, and order status stay synchronized in real-time. Your digital channel becomes an integrated part of your operations, not a separate system requiring manual data transfer.

Warehouse Management Systems

Orders trigger picking, packing, and shipping workflows automatically. Real-time inventory updates prevent overselling and keep your digital channel showing accurate availability. Fulfillment status flows back to customers without manual intervention. Your warehouse operations scale with sales growth instead of drowning under it.

Product Information Management (PIM) Centralized product data management feeding your digital channel. Product specifications, images, descriptions, and attributes update once in your PIM and publish automatically across all sales channels. Maintain consistency and accuracy across thousands of SKUs without manual updates.
Logistics and shipping systems Automated shipping label generation, carrier selection, and tracking number updates. Delivery status synchronizes automatically so customers see real-time shipping information. Route optimization and carrier integrations keep fulfillment costs under control as volumes grow.
Payment processors Secure payment processing through partners like Paytrail, Svea Bank, and TF Bank. Support for multiple payment methods, currencies, and regional preferences. Transactions flow smoothly with automatic reconciliation back to your financial systems.
Point of Sale (POS) systems Unified operations across digital and physical channels. Inventory, pricing, and customer data synchronized between online and in-store. Customers can buy online and pick up in-store, return online purchases at physical locations, or check inventory across all locations. True omnichannel commerce.

Your 3-step journey to digital sales that scale with operations

1
PLAN

Strategy and roadmap

We get your team and stakeholders excited about the transformation through collaborative workshops.

We design UI/UX, map customer journeys and establish clear timelines and success metrics.

We challenge assumptions to ensure your solution solves real business problems, not just technical requirements.

2
BUILD

Implementation and launch 

We build your digital commerce setup according to plan, working closely with your team every step of the way.

Transparent communication keeps everyone aligned.

Before launch, we test thoroughly to make sure everything works smoothly. After go-live, we're right there with you — providing intensive support to ensure successful adoption.

3
RUN

Ongoing optimisation and support

We assign a dedicated customer manager who works with your team on continuous development.

We create annual, monthly, and weekly optimization plans for your digital channel.

Performance monitoring, new features, and ongoing improvements keep your digital sales channel competitive.

 

Services Cloud

Explore the full Services Cloud 

For data-driven service businesses looking to reduce manual work and grow profitably through digital excellence.

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POWERED BY

 

PinjaFusion

One platform.

One partner.

Unified data. 

All solutions run on the Pinja Fusion platform.

Your data flows seamlessly, your AI agents work across operations, and you have one partner accountable for everything.

  • Unified operational data

  • Modular solutions with shared components

  • Embedded AI for planning, forecasting, and diagnostics

  • Secure, scalable cloud foundation 

Speak directly with an industry specialist

Book time with Tero Kangas for a brief, focused discussion on improving your digital sales operations.

Whether you want to launch sales online quickly or fix scaling issues where your current platform limits growth, we can show you how practical expertise and digital commerce solutions support sustainable, profitable growth.

 

 

tero-kangas

Tero Kangas
tero.kangas@pinja.com

Schedule a chat with Tero